Discovering Pendle Hill through Sustainable Tourism

The Discover Pendle Hill Project is about working with tourism businesses located around the hill and providing new opportunities for visitors with an emphasis on sustainable tourism.  So when we talk about sustainable what do we actually mean? And why is it so important that we engage with the tourism businesses themselves?

Assheton Arms - Foodie Foray Event

  

Sustainable tourism is about developing opportunities that will have minimal impact on the landscape and communities. It's about promoting and attracting visitors to an area, and encouraging them to experience and enjoy the place, whilst not spoiling it for other visitors or local people. We often refer to sustainable tourism being about encouraging quiet enjoyment, and re investing in the economy and communities which support that landscape, and also ensuring it stays special for many years to come!

So while we, as a partnership, can promote this ideology and those opportunities that focus on quiet enjoyment, this only goes half way to minimising the impact of tourism.  What is also key is getting the businesses themselves on-board working towards that common goal.

Sustainable tourism isn't a new approach for us, the Forest of Bowland AONB has been supporting a programme of work for last 13 years. The key to its success has been the engagement with businesses. Because foremost, as a partnership we have limited access or interaction with visitors to pass on this vital information and secondly, conversations with businesses enables us to encourage them to develop their own business in a way that respects the landscape and supports the community in which they are located. 

Gisburn Forest by Jon Sparks

Those initial conversations with businesses are just the start of the process, and sustainable tourism at a destination level, or even a smaller scale (as it is for the Pendle Hill Scheme) needs time and patience. Businesses will engage with initiatives that resonate most with them, not everything is a perfect fit, so for us as an organisation it's about providing many opportunities that businesses can link with.  Having said that, developing a sustainable tourism network for all businesses wishing to be involved is vital, to provide those networking opportunities and exchange of information and ideas.  The Forest of Bowland sustainable tourism network has been active for the last 12 years in the AONB, and we'll be encouraging more businesses within the Pendle Hill LP area to be part of this in the next few years. 

Forest of Bowland Sustainable Tourism Network

One of the key projects which has been a big success within wider Bowland, is the Sense of Place project.  Sense of Place has helped businesses over the years to gain a better understanding of what makes Bowland so special, what makes it locally distinctive, and how to use these messages in the marketing of their own businesses.  Sense of Place refers to the elements that make a place special, such as memories of past visits, views, sounds, people, tastes, even the smell of the place!  During 2019 we'll be developing a sense of place toolkit for Pendle Hill, to increase awareness and understanding of this beautiful part of the AONB drawing on its own distinctiveness, but also applying elements from the existing wider Bowland toolkit.

Another key initiative that has enabled businesses to address their own approaches and day to day business operations has been to support them through green accreditation.  Over 40 businesses have achieved green awards over the last 10 years in Bowland, and while they may have joined and left various schemes, the framework and practices they have adopted for their businesses – to operate in an environmentally friendly way – have remained.  The reason we support individual businesses through this process is because of how rigorous these schemes can be, and how they address every aspect of 'being green' – from water use, waste and energy to the provision of information on walking, cycling and wildlife watching as well as their commitments to supporting the local community.  Over the next three years we'd love to hear from businesses in the Pendle Hill area who want to adopt this approach, either formally through an accreditation scheme, or informally to develop new ideas amongst their staff.  This a great way for businesses to begin to understand what being a sustainable tourism business is all about.

Lancashire Green Tourism Project

Pendle Star Trails by Robert Ince

Sustainable tourism also incorporates our dark skies work in developing the quiet enjoyment of the area at night!  And while the landscapes of the Forest of Bowland are captivating by day, after the sun sets there’s a whole new world to discover in the dark skies over Bowland.  Businesses in the Pendle Hill area will have the opportunity to become 'Dark Sky Friendly' and gear themselves up for providing the best opportunities for staying visitors wishing to venture out into the night. 

Similarly, the celebration and promotion of local food is very much linked to our sustainable tourism work – delicious local food and drink is one of the AONB's sense of place themes.  This theme acknowledges that farming methods have shaped our land – creating field patterns with dry stone-walls and hedgerows; farmsteads and barns. Without food production our countryside would look very different!  Our Foodie Foray was launched in the autumn to begin some early engagement with the food businesses in the Pendle Hill area – it was a celebration of the local food producers and the distinctive local dishes found at the foot of our landmark hill. The five-day programme included walks, talks, foraging and feasting, linking with local eateries and producers on both sides of the hill.  Overall it was a great success and hopefully got visitors and businesses thinking more about food provenance and the importance of supporting local food producers and our local economy.

Foodie Foray Herbal Medicine Walk

Foodie Foray Foraging Walk

If you're a tourism business reading this and want to find out more about how you can link with our sustainable tourism work and the opportunities coming up over the next few years, then we'd love to hear from you – email hetty.byrne@lancashire.govuk Or if you’re a visitor or local person, hopefully it's given you an insight into why and how we approach the development of tourism in a sustainable way, and maybe you'll be able to experience first-hand how collectively these kind of developments can have a positive and lasting impact.

Wishing you all a very Happy Christmas – enjoy buying local this festive period and if you're venturing out for a walk or cycle ride maybe combine it with a visit to a café, pub or shop and help support your local communities and economy!

Tackling our Victorian heritage, and planting trees

At Ribble Rivers Trust we are co-delivering the Woodlands and Invasive Non-Native Species (WINNS) project as part of the Pendle Hill Landscape Partnership scheme. 
The aim is to improve biodiversity and river health on and around Pendle Hill and to promote better environmental awareness around the area by creating 19 hectares of new woodlands in total, managing existing woodlands, and tackling invasive species such as Himalayan Balsam.

Himalayan balsam in flower

Himalayan Balsam control

In particular, during this year’s gloriously long hot summer, we’ve been out in force tackling Himalayan Balsam. For those who aren’t sure what it is, it is an Invasive Non-Native Species (INNS) and a prize goes to anyone who can guess where it originally came from…? 
You got it, they’re from the Himalayan mountain range in Asia. I’m sure you’ll agree the wonderful Victorians introduced us to some spectacular plants during the plant hunter era but they have also introduced a monster, in the invasive sense, that it can now be found almost anywhere in the UK. 
It is most visible along river banks as it enjoys living in moist soil and can spread at an alarming rate due to its seed dispersing capabilities (it basically shoots its seeds out of their pods). Its roots do not penetrate far into the soil so when the Balsam dies back in winter it leaves riverbanks vulnerable to erosion as there is very little stability and no roots holding the soil together. Consequently this means that the soil may wash away.

Balsam can be tackled very easily; by holding the stem at the bottom, you can pull it straight out of the ground as the roots are very shallow. 

shallow roots and hollow stem of balsam plant

All you need to do then is snap the stem in two between the roots and the first node; it has a very satisfying crunch sound! This should prevent any roots sprouting from the nodes further up the stem. Then ideally, if you can, hang them up to dry out over a fence, but if not you can also leave them in a pile to rot down. 

Pulling up a  Victorian monster!

The optimum time to pull Balsam is between May and late July before the seed pods form and start popping.

We worked over various sites this summer including Pendle Water in Barley, Swanside Beck near Sawley and Raven’s Clough Wood near Brierfield. We had over 20 volunteers who spent over 120 hours of their time pulling Balsam this year and we hope to increase these numbers in 2019!

Volunteers removing balsam at Swanside Beck

Tree planting

This winter we will be planting over 11,000 trees to create 4 new riverside (‘riparian’) woodlands, totalling more than 9 hectares. Not only do riparian woodlands provide great habitat for wildlife living in and around the river, these new woodlands will also help to connect up existing woodland and hedgerow habitats within the area, helping wildlife to move across the landscape. Riparian woodlands also help to reduce the amount of pollution entering the river, they reduce the risk of flooding and riverbank erosion, and they cast shade over rivers, preventing them from getting too hot during sunny summer days. All of this helps to increase the health of the river and ensure it continues to function normally, for the benefit of wildlife and people.

The winter tree planting season got off to a flying start on Sunday 2^nd December when 22 volunteers helped to plant trees in Swardean Clough as part of National Tree Week. The team did a fantastic job, despite the wet and wild weather, planting more than 1000 trees!

Tree planting at Swardean Clough

Get Involved

There will be two volunteer days each week over the winter months to plant the remaining 10,000 trees.  If you are interested in coming along, or want to help pull Balsam next summer, then we would love to welcome you! 

To find out more you can email admin@ribbletrust.com call 01200 444452 or visit our events page on our website www.ribbletrust.com for full details and just turn up on the day 😊

WINNS sites across the Pendle Hill Landscape Partnership area, 2018-19